The Council has made a pledge to Gavin Williamson, MP for South Staffordshire, that it will examine the feasibility of installing traffic calming measures on Orton Lane.

Gavin first contacted the County Council in 2010, after a number of constituents expressed their concern about the dangerous accidents that continue to occur on the road.

In July 2013, the Council started carrying out extra police checks on the road and installed two, new Speed Indication Devices (SID). However, since their installation, problems have continued to be reported by local residents.

During one such incident, a speeding driver caused significant damage to a verge and hedge, situated on a bend along the route. 

Earlier this year, the Council announced plans to improve signage in the area, but for many this did not go far enough.

Following Gavin’s latest intervention, the Council has now confirmed that the Highways department will be preparing a traffic scheme for the road.

The work, which could take the form of build outs, will have to undergo a full cost analysis. Should a budget be approved, local residents will be consulted and – assuming there is no opposition to the proposals - the scheme will be implemented.

Gavin said: “I am delighted the Council has agreed to take action on this matter. Residents have been calling for action to be taken now for several years and it is wonderful their voices are finally being heard.

“It is extremely important that traffic calming measure are put in place. We cannot put a cost on the safety of local residents and drivers, whose lives are put at risk by speeding on this road.”

Councillor Mike Davies said: “We have recognised that there is an issue with speeding in Orton Lane, having been approached by a number of residents and therefore I am treating this as my number one priority for road safety in this financial year.

“A scheme is being designed by the Highways department and residents will be consulted in due course.”