Gavin congratulates business for receiving Queen's Award for Enterprise

Gavin Williamson, MP for South Staffordshire, joined Cheslyn Hay resident, Ben Jesson, from Conversion Rate Experts to receive the prestigious award at Hawkesyard Estate.

Conversion Rate Experts, based in Rugeley, is the world’s leading agency for Conversion rate Optimisation. They are used by leading enterprises such as Google, Apple and Lloyds Banking Group.

The business recently received the highly prestigious Queen’s Award for Enterprise for outstanding achievement in innovation. They are now able to fly the Queen's Award Flag at their main office and use the award emblem on their marketing materials. Alongside other awards, they received a commemorative crystal bowl and were invited to a reception at Buckingham Palace.

Gavin was invited to the awards ceremony and was joined by Amanda Milling MP, Jeremy Lefroy MP and Ian Dudson CBE, the Lord Lieutenant for Staffordshire. 

Commenting on their success, Gavin said: “I am so pleased that Conversion Rate Experts have been recognised nationally for their incredible work. The Queen’s Award for Enterprise is highly prestigious, and I felt incredibly privileged to be invited to attend the awards ceremony.

I am continually impressed, and amazed, by the work that is done by the business and I know that they will continue to lead by example within this sector”.


For more information on Conversion Rate Experts, visit