Sir Gavin Williamson has hailed Morrisons and Kelloggs’ breakfast scheme by visiting the former’s branch in Stone and seeing how free breakfast clubs during the school holidays are benefitting children as well as families.
Families visiting a Morrison’s café can enjoy a free ‘Kellogg’s Breakfast’ which includes a bowl of cereal and a portion of fruit. Children and adults can choose from favourites such as Corn Flakes or Rice Krispies, and a free apple or banana.
Sir Gavin met with the General Manager of the Stone branch to see how the breakfast offering was benefitting residents during the Easter holidays.
Matt Khan, Senior Trader for Morrisons Café, said: “We know school holidays can put extra pressure on families, from the cost of food to the loss of everyday routines. By extending our partnership with Kellogg’s across all school holidays, we’re doing more to make it a little easier for families to enjoy a balanced breakfast together. It’s about offering practical support, a welcoming space, and helping parents and grandparents through what can be challenging periods throughout the school year for many.”
Andrew Ridge, Social Impact Manager at Kellogg’s said: “For nearly 30 years, Kellogg’s has supported school breakfast clubs with cash grants to help provide children with the start to the day they need. Our research highlights the critical gap that can be left during the school holidays, when many of these vital breakfast clubs are not running. That’s why we are proud to partner with Morrisons to help families access a simple, balanced breakfast across every school holiday this year, when support is needed most.”
Sir Gavin said: “I was delighted to meet with the General Manager of the Morrisons branch in Stone to see first-hand how the leading supermarket chain serves the community.
“It is extremely welcome to see the breakfast partnership between Morrisons and Kellogg’s which will greatly benefit families in Stone and beyond.
“Morrisons is a significant employer in Stone, and they regularly demonstrate their community commitments through initiatives such as breakfast clubs and fundraising for vital local causes.
“I would like to thank the whole team at Morrisons for their investment in Stone, which has demonstrably improved job opportunities and the local economy.”
